CUSTOM JAVASCRIPT / HTML
Introducing The
$100K MARKETING MAP PROGRAM
A LIVE & INTERACTIVE 8-WEEK marketing PROGRAM to reach your $100K years, months & even days!
Introducing The
$100K MARKETING MAP
A LIVE & INTERACTIVE 8-WEEK marketing PROGRAM to reach your $100K years, months & even days!
“My marketing isn’t working…and I don’t know why!?!”
“I’ve spent all this money on marketing and nothing came from it”
“Don't I HAVE TO use social media??”
**Said almost every business owner ever**
"Can marketing be done on purpose or is marketing just an expensive row of slot machines and the
best you can do is hope to get lucky?"
Well, since there are businesses that do consistently earn money from their marketing efforts, it must be that there is a way to do marketing on purpose.
There must be a way to build a marketing faucet you can turn on and off at will, instead of throwing the proverbial spaghetti at the wall and hoping something sticks.
And there is.
I’ve spent the last 15 years perfecting it with hundreds of clients over 12,500 thousand hours and it’s my greatest privilege to share it with you.
“My MARKETING isn’t working…and I don’t know why!?!”
“I’ve spent all this MONEY on marketing and nothing came from it”
“Don't I HAVE TO use social media??”
**Said almost every business owner ever**
The big question is:
"Can marketing be done on purpose or is marketing just an expensive row of slot machines and the
best you can do is hope to get lucky?"
Well, since there are businesses that do consistently earn money from their marketing efforts, it must be that there is a way to do marketing on purpose.
There must be a way to build a marketing faucet you can turn on and off at will, instead of throwing the proverbial spaghetti at the wall and hoping something sticks.
And there is.
I’ve spent the last 15 years perfecting it with hundreds of clients over 10,000 hours and it’s my greatest privilege to share it with you.
If your marketing isn’t working there are only 2 possible reasons:
It’s either incomplete or it’s misaligned.
In reality “marketing” can only be one of two things:
Either, Marketing is JUST PROMOTION, a means of getting the attention of your potential customers.
Or, Marketing is EVERYTHING you do to CREATE and COMMUNICATE the value of your product or service to your ideal CLIENTS and CUSTOMERS to CONVINCE them to buy.
Either way, you need the EVERYTHING, whether you call it marketing or not ;).
While there are a lot of “marketing” options out there, most of what small business owners call marketing actually falls into only 10% of what marketing actually is.
If your marketing isn’t working there are only 2 possible reasons:
It’s either incomplete or it’s misaligned.
In reality “marketing” can only be one of two things:
Either, Marketing is JUST PROMOTION, a means of getting the attention of your potential customers.
Or, Marketing is EVERYTHING you do to CREATE and COMMUNICATE the value of your product or service to your ideal CLIENTS and CUSTOMERS to CONVINCE them to buy.
Either way, you need the EVERYTHING, whether you call it marketing or not ;).
While there are a lot of “marketing” options out there, most of what small business owners call marketing actually falls into only 10% of what marketing actually is.
In small business these two problems are much more common than in big business.
Why? because the average small business owner isn’t a marketing expert themselves and neither needs nor can afford to hire a proper CMO (Cheif Marketing Officer)
Instead, most small business owners and freelancers become CEO (Chief Everything Officer) and piece together their marketing by hiring various agencies and freelancers that they then have to manage themselves and end up with a patchwork quilt marketing strategy that has holes and is mismatched.
One person is hired for branding. Another for PR. Then the social media manager comes on board. Maybe a web designer/graphic designer/web agency to build a website. And some miscellaneous online training programs thrown in for good measure.
Oh, and let’s not forget the foray into spending a few hundred (or thousand) dollars trying to run Facebook ads by yourself! (in all my years I’ve never seen that one work lol)
Maybe a YouTube channel is the answer? Viral TikTok? Nope.
Sound familiar?
IN SMALL BUSINESS THESE TWO PROBLEMS ARE MUCH MORE COMMON THAN IN BIG BUSINESS.
Why? because the average small business owner isn’t a marketing expert themselves and neither needs nor can afford to hire a proper CMO (Cheif Marketing Officer)
nstead, most small business owners and freelancers become CEO (Chief Everything Officer) and piece together their marketing by hiring various agencies and freelancers that they then have to manage themselves and end up with a patchwork quilt marketing strategy that has holes and is mismatched.
One person is hired for branding. Another for PR. Then the social media manager comes on board. Maybe a web designer/graphic designer/web agency to build a website. And some miscellaneous online training programs thrown in for good measure.
Oh, and let’s not forget the foray into spending a few hundred dollars trying to run Facebook ads by yourself! (in all my years I’ve never seen that one work lol) Maybe a YouTube channel is the answer? Viral TikTok? Nope.
Sound familiar?
When you build your MARKETING MAP you also receive a full RE-EDUCATION on what marketing is, and isn’t, and how you can do it simpler, cheaper and more fun than you
ever thought possible.
When you build your MARKETING MAP you also receive a full RE-EDUCATION on what marketing is, and isn’t, and how you can do it simpler, cheaper and more fun than you
ever thought possible.
INTRODUCINg The:
The $100K Marketing Map Program is an 8-Week Online Strategy Program for entrepreneurs and small business owners who are ready to have a clear step-by-step action plan that will actually turn their marketing into money in their pocket, reliably.
Building a Marketing Map for your business is a 12-step process where you to create a CUSTOM & COMPREHENSIVE marketing strategy for your business to culminate in a MARKETING MACHINE that you can turn on and off at will to print money :)
This process works whether you’ve been in business 5 months or 15 years, and especially if you’re on a marketing “relaunch” or “rebrand”.
This program is for you if you believe you've got something, you're ready to get it to the next level, but you just yet know how to get the marketing to work!
$100K Marketing Map Program Is For You If:
✔ You’ve got a skill, talent, hobby, certification or idea and you need to figure out the marketing to turn it into $100K salary in your pocket.
✔ Other people have cracked the marketing code to earn 6-figures plus profit doing what you want to do, and you’re at least as good as they are, why not you?
✔ You’re finally ready to figure this out and get marketing to work for you!
✔ You’re already in business and earning between $20K - $60K per year but can’t seem to crack the marketing code to stable $10K profit months (or stable months at all!) and you’re finally ready to make it happen.
✔ You’ve not yet mastered your unique branding, an easy, reliable and affordable marketing method or a non sales-y sales path that hands you steady clients and customers- but you want to ;)
✔ You want an authentic, comfortable way to market yourself AND a reliable way to hire it out, knowing that every $1 you spend on marketing will earn you back $20+.
✔ You’re a marketer or business coach who wants to master marketing not only for yourself, but to become a better marketing strategist to guide your clients as well.
✔ You know you do better with accountability and expert hand holding and guidance to get your marketing done right
INTRODUCINg THE:
$100K MARKETING MAP
The $100K Marketing Map Program is an 8-Week Online Strategy Program for entrepreneurs and small business owners who are ready to have a clear step-by-step action plan that will actually turn their marketing into money in their pocket, reliably.
Building a Marketing Map for your business is a 12-step process where you to create a CUSTOM & COMPREHENSIVE marketing strategy for your business to culminate in a MARKETING MACHINE that you can turn on and off at will to
print money :)
This process works whether you’ve been in business 5 months or 15 years, and especially if you’re on a marketing “relaunch” or “rebrand”.
This program is for you if you believe you've got something, you're ready to get it to the next level, but you just yet know how to get the marketing to work!
$100K Marketing Map Program Is For You If:
✔ You’ve got a skill, talent, hobby, certification or idea and you need to figure out the marketing to turn it into $100K salary in your pocket.
✔ Other people have cracked the marketing code to earn 6-figures plus profit doing what you want to do, and you’re at least as good as they are, why not you?
✔ You’re finally ready to figure this out and get marketing to work for you!
✔ You’re already in business and earning between $20K - $60K per year but can’t seem to crack the marketing code to stable $10K profit months (or stable months at all!) and you’re finally ready to make it happen.
✔ You’ve not yet mastered your unique branding, an easy, reliable and affordable marketing method or a non sales-y sales path that hands you steady clients and customers- but you want to ;)
✔ You want an authentic, comfortable way to market yourself AND a reliable way to hire it out, knowing that every $1 you spend on marketing will earn you back $20+.
✔ You’re a marketer or business coach who wants to master marketing not only for yourself, but to become a better marketing strategist to guide your clients as well.
✔ You know you do better with accountability and expert hand holding and guidance to get your marketing done right
$100K Marketing Map Program
is the full picture of how all of your marketing
comes together to earn you REAL money - consistently!
"This is the whole marketing plan that I keep paying people increments on altogether.
What I love about this is, is that it has allowed me to look at the whole thing and say, so this is what marketing teams do. And you pay them in increments, and then they send you to somebody else or somebody else just to get this done.
So, yeah, it's well worth it for me because can use this for any business. I'm taking it."
- Carlos Lamar
PREACHER AND SERIAL ENTREPRENEUR
"I took a course with Estie. And it was amazing.
I signed my first client, and I actually quit my job, and I have another client on the way. And I really think it's gonna work, and I could double my salary, my contract.
And it's real. It's real.
She's amazing. She'll give you direction. She's clear, precise.
And she has a tremendous sense of business and marketing. And she's a great coach, great person, and I highly recommend her. Really do."
E-COMMERCE GROWTH STRATEGIST
"I was really stuck before I took the program on how to get a system going on lead generation and to be able to stop hustling and really get, clients coming in so I can do my thing.
This is completely lived up to whatever I was hoping for or thought -- it's amazing to find someone who's as personable and one-on-one and has been willing to support people in that way. It means a lot. Thank you so much."
- Ambreen Ihsanullah
FOUNDER AT SOUL TO SOUL COUNSELLING
Since joining Estie's course, I have created a map from from the bottom and really gotten a huge amount of clarity about what my brand is, who my ideal client is, and I'm so excited to go out there and work it now and build my business in a way that I can grow it easily, that I love doing what I do and offer that service the people in the most effective way. "
Marriage Mastery Coach
"You couldn't get a better value for your money and the information and expertise that they provide throughout the courses is absolutely wonderful.
I couldn't recommend her any more highly, Estie and her team are fabulous. So sign up for their classes today."
Financial Consultant
$100K Marketing Map Program
is the full picture of how all of your marketing
comes together to earn you REAL money - consistently!
"This is the whole marketing plan that I keep paying people increments on altogether.
What I love about this is, is that it has allowed me to look at the whole thing and say, so this is what marketing teams do. And you pay them in increments, and then they send you to somebody else or somebody else just to get this done.
So, yeah, it's well worth it for me because can use this for any business. I'm taking it."
- Carlos Lamar
PREACHER AND SERIAL ENTREPRENEUR
"I took a course with Estie. And it was amazing. I signed my first client, and I actually quit my job, and I have another client on the way. And I really think it's gonna work, and I could double my salary, my contract.
And it's real. It's real.
She's amazing. She'll give you direction. She's clear, precise.
And she has a tremendous sense of business and marketing. And she's a great coach, great person, and I highly recommend her. Really do."
- Chezky Kasnett
E-COMMERCE GROWTH STRATEGIST
"I was really stuck before I took the program on how to get a system going on lead generation and to be able to stop hustling and really get, clients coming in so I can do my thing.
This is completely lived up to whatever I was hoping for or thought -- it's amazing to find someone who's as personable and one-on-one and has been willing to support people in that way. It means a lot. Thank you so much."
- Ambreen Ihsanullah
FOUNDER AT SOUL TO SOUL COUNSELLING
Since joining Estie's course, I have created a map from from the bottom and really gotten a huge amount of clarity about what my brand is, who my ideal client is, and I'm so excited to go out there and work it now and build my business in a way that I can grow it easily, that I love doing what I do and offer that service the people in the most effective way. "
MARRIAGE MASTERY COACH
I couldn't recommend her any more highly, Estie and her team are fabulous. So sign up for their classes today."
FINANCIAL CONSULTANT
The $100K Marketing Map Program includes both live and interactive group coaching as well as pre-recording trainings & fillable worksheets you can do on your own time and at your own pace.
The curriculum is THE MOST COMPREHENSIVE marketing curriculum available online for small business owners, stitching together your Branding, Marketing and Sales to create a Marketing Machine that you can turn on and off at will, at prices EVERYONE can afford.
In the $100K Marketing Map Program you have the opportunity to get one-on-one guidance to build your CUSTOM marketing strategy, that works on your terms and your budget, AND we also IMPLEMENT your learning together and apply it in your business in real time- for REAL RESULTS!
WHAT'S INCLUDED IN THE $100K MARKETING MAP PROGRAM:
Educational & Transformational Information
Live Expert Coaching & Consulting
Learn-at-your-own-pace Dynamic pre-recorded trainings
Accountability & Peer Group Support
Custom Personalized Guidance for
Your Business
Unlimited Q&A (No Question
Left Behind
Policy)
Interactive Workbooks, Homework & Worksheets
Plug & Play Templates, Scripts and
Samples
The $100K Marketing Map Program includes both live and interactive group coaching as well as pre-recording trainings & fillable worksheets you can do on your own time and at your own pace.
The curriculum is THE MOST COMPREHENSIVE marketing curriculum available online for small business owners, stitching together your Branding, Marketing and Sales to create a Marketing Machine that you can turn on and off at will, at prices EVERYONE can afford.
In the $100K Marketing Map Program you have the opportunity to get one-on-one guidance to build your CUSTOM marketing strategy, that works on your terms and your budget, AND we also IMPLEMENT your learning together and apply it in your business in real time- for REAL RESULTS!
WHAT'S INCLUDED IN THE $100K MARKETING MAP PROGRAM:
Educational & Transformational Information
Live Expert Coaching & Consulting
Learn-at-your-own-pace Dynamic pre-recorded trainings
Accountability & Peer Group Support
Custom Personalized Guidance
Unlimited Q&A (No Question Left Behind Policy)
Interactive Workbooks, Homework & Worksheets
IT ALL BEGAN BACK IN 2019…
I had a problem.A big one.
One that many wish for…
until they have it!
The small business consulting firm I founded back in 2011 was booked solid, with a wait list 3+ months out!
Potential clients were asking for a more affordable solution that would still give them the same knowledge, guidance and support we give our 1-1 consulting clients.
So, we launched an experiment.
In January of 2019 I told our first 37 students that “I don’t know if this is going to work, but we’re going to do our best.”
And our best worked.
To replicate the results we had generated for our private clients through one-on-one coaching and consulting, we launched our first group coaching program called Marketing Magic.
WHAT WE
DISCOVERED WAS THIS:
WAS THIS:
We could in fact get the same results in a group that we could 1-1. (In fact, millions of dollars were generated for our clients from the first cohort alone.)
The key to success was in the timeless foundational principles they were learning. (And whatever was “lost” from the 1-1 support, was gained from having a peer community to go on the journey with.)
And then in 2021, the Marketing Magic Incubator was born, where we took group programs to the next level by putting our students in a real-time business incubator to not only build out their strategies, but also offer continued guidance to troubleshoot as those strategies were implemented.
The live and interactive Marketing Magic program has now being updated for 2025 to the all new $100K Marketing Map and includes pre-recorded trainings with worksheets and a workbooks you can study on your own time and at your own pace, along with weekly LIVE group coaching calls led by Estie, with a no-question-left-behind-policy and the support of a like minded and collaborative peer community.
The all new $100K Marketing Map Program integrates everything that was great about Marketing Magic, with all the new updates for 2025 that we've only been giving our private clients- until now.
The $100K Marketing Map program includes everything you need to take you on the full journey from wherever you are to your STABLE $10K PROFIT MONTHS and beyond! Here you will get a whole new definition of marketing that integrates all the other ideas and teachings of marketing you’ve heard of previously into a comprehensive understanding that consistently earns you money, reliably.
AND THERE’S NO SUCH THING AS “COOKIE CUTTER” STRATEGIES HERE.
We’ve adapted our 1-1 consulting methods to give you the same level of personal business growth and transformation in a group context.
In the $100K Marketing Map Program you not only learn the foundational principles of business and marketing that work for every successful business, we then apply them in real time together to your unique business in a way that works for you, your business goals and your budget.
Our guarantee:
As a graduate you will NEVER WASTE MONEY ON MARKETING AGAIN.
Ready to live your business dream?
Estie <3
It all began back in 2019…
I had a problem.A big one.
One that many wish for… until they have it!
The small business consulting firm I founded back in 2011 was booked solid, with a wait list 3+ months out!
Potential clients were asking for a more affordable solution that would still give them the same knowledge, guidance and support we give our 1-1 consulting clients.
So, we launched an experiment.
In January of 2019 I told our first 37 students that “I don’t know if this is going to work, but we’re going to do our best.”
And our best worked.
To replicate the results we had generated for our private clients through one-on-one coaching and consulting, we launched our first group coaching program called Marketing Magic.
WHAT WE DISCOVERED WAS THIS:
We could in fact get the same results in a group that we could 1-1. (In fact, millions of dollars were generated for our clients from the first cohort alone.)
The key to success was in the timeless foundational principles they were learning. (And whatever was “lost” from the 1-1 support, was gained from having a peer community to go on the journey with.)
And then in 2021, the Marketing Magic Incubator was born, where we took group programs to the next level by putting our students in a real-time business incubator to not only build out their strategies, but also offer continued guidance to troubleshoot as those strategies were implemented.
Since inception, hundreds of students have gone through the Marketing Magic process, and turned their business dreams into business realities, earning them that new $100K minimum wage- and more!
The live and interactive Marketing Magic program has now being updated for 2025 to the all new $100K Marketing Map and includes pre-recorded trainings with worksheets and a workbooks you can study on your own time and at your own pace, along with weekly LIVE group coaching calls led by Estie, with a no-question-left-behind-policy and the support of a like minded and collaborative peer community.
The all new $100K Marketing Map Program integrates everything that was great about Marketing Magic, with all the new updates for 2025 that we've only been giving our private clients- until now.
The $100K Marketing Map program includes everything you need to take you on the full journey from wherever you are to your STABLE $10K PROFIT MONTHS and beyond! Here you will get a whole new definition of marketing that integrates all the other ideas and teachings of marketing you’ve heard of previously into a comprehensive understanding that consistently earns you money, reliably.
AND THERE’S NO SUCH THING AS “COOKIE CUTTER” STRATEGIES HERE.
We’ve adapted our 1-1 consulting methods to give you the same level of personal business growth and transformation in a group context.
In the $100K Marketing Map Program you not only learn the foundational principles of business and marketing that work for every successful business, we then apply them in real time together to your unique business in a way that works for you, your business goals and your budget.
Estie <3
Our guarantee:
As a graduate you will NEVER waste
money on marketing again.
Ready to live your business dream?
The 12 steps in the marketing process are broken down over 8-modules into the 3 categories of Branding, Marketing and Sales but all 12 need to be set up and aligned for the $100K Marketing Machine to work:
- STEP 1 - Core Brand: the essence of what makes your business unique among the competition
-
STEP 2 - Branding Roots: invisible branding elements from brand archetype to genesis story, these strengthen the brand so it can stand out
-
STEP 3 - Messaging: how you communicate both verbally and in writing to get people interested in buying
-
STEP 4 - Logo, Business Name, Tagline: the visible branding elements are representations of your brand need to match it’s essence
-
STEP 5 - Ideal Target Avatar: Filters to get your best people come to you ready to pay without you chasing them
-
STEP 6- Market Positioning: finding your best niche in the current marketplace and find your level
-
STEP 7 - $100K Offers: if you want to easily earn $100K+ per year, month or daily, you need to sell things that will cost that much that are also a no-brainer for people to buy
-
STEP 8 - Pricing Models: pricing psychology to get your numbers right, confidently charge what you’re worth with appropriate profit models to make sure you earn real money in your pocket
-
STEP 9 - Digital Presence: from website to social media, SEO to sales funnels- you don’t need it all but you do need to choose the right combination for your business
-
STEP 10 - Promotion: A reliable low cost or no cost way to get the right leads into your sales funnel, that accurately reflects and builds your brand and reputation
-
STEP 11 - Sales Process: A 5 step non-salesy sales process that reliably turns strangers into buyers
-
STEP 12 - Renewals & Referrals: the big money is in repeat business, and organic referrals, and that’s something you can do on purpose!
The 12 steps in the marketing process are broken down over 8-modules & 3 categories of Branding, Marketing and Sales
- STEP 1- Core Brand: the essence of what makes your business unique among the competition
-
STEP 2 - Branding Roots: invisible branding elements from brand archetype to genesis story, these strengthen the brand so it can stand out
-
STEP 3 - Messaging: how you communicate both verbally and in writing to get people interested in buying
-
STEP 4 - Logo, Business Name, Tagline: the visible branding elements are representations of your brand need to match it’s essence
-
STEP 5 - Ideal Target Avatar: Filters to get your best people come to you ready to pay without you chasing them
-
STEP 6 - Market Positioning: finding your best niche in the current marketplace and find your level
-
STEP 7 - $100K Offers: if you want to easily earn $100K+ per year, month or daily, you need to sell things that will cost that much that are also a no-brainer for people to buy
-
STEP 8 - Pricing Models: pricing psychology to get your numbers right, confidently charge what you’re worth with appropriate profit models to make sure you earn real money in your pocket
-
STEP 9 - Digital Presence: from website to social media, SEO to sales funnels- you don’t need it all but you do need to choose the right combination for your business
-
STEP 10 - Promotion: A reliable low cost or no cost way to get the right leads into your sales funnel, that accurately reflects and builds your brand and reputation
-
STEP 11 - Sales Process: A 5 step non-salesy sales process that reliably turns strangers into buyers
-
STEP 12 - Renewals & Referrals: the big money is in repeat business, and organic referrals, and that’s something you can do on purpose!
Let’s break it down:
Here's A Breakdown Of The Entire 8-Week $100K Marketing Map Program
Everything You Need To Know To Take You From Marketing Novice To Marketing Genius and build your $100K Marketing Machine…
Module 1:
$100K MINDSET
You can't build a $100K profit business with a $25K salary mindset.
Your business will never be greater than you. In order to grow your business beyond it's current ceiling, our first step is to expand your mindset and what you believe to be practically possible.
This module is going to set you up with the foundations for success so that no amount of revenue is out of reach, plus:
-
How to set appropriate and realistic business goals
-
How to change what you believe possible for yourself in terms of income, permanently
-
What is practical manifestation and how does it work?
-
What is the $100K Profit mindset and what do you need to do each day to get there within 1-2 years in your business
-
Full program map and foundational clarity on what marketing is and isn’t
Module 2:
$100K BRANDING
How to find the unique aspect of your business that outsells the competition
We operate in a global marketplace where no matter what you’re selling, 5-other people who look and sound just like you, or maybe better, are selling the same thing.
How do you stand out and get the best clients and customers happy to pay your price? You’ll learn that in this module, plus:
- How to develop your own unique branding assets at low to no cost
- Find your uniqueness that stands out from the competition
- Create your brand messaging so you know what to say to strangers
- Create your brand messaging so you know what to say to strangers
-
Find your brand archetype that will guide all communications
-
BONUS: AI Branding, how to leverage current AI tools to create unique and budget friendly branding, logo’s, color palates and more
Module 3:
$100K CUSTOMERS & CLIENTS
How to find the ideal clients and customers who WANT to pay you money
You ever wonder why that perfect client said no to you? Maybe it wasn’t the right offer. Maybe you didn’t position yourself correctly. Maybe it wasn’t the right time. What if it was just you?
In this module you’ll learn about:
- Choosing the right target audience so that they choose you back
- Creating client filters to keep the bad ones out and let the best ones in
- How to best position yourself in the marketplace among your competition
-
The tricks to set yourself up as high-end, mid-range or low-end as you wish
Module 4:
$100K OFFERS
The right thing, in the right place, at the right price
Up until this point, you’ve developed a stronger brand and positioned yourself more strategically in your marketplace. Are your prices reflecting who you are now? They should!
This module will take you through a deeper understanding of what you sell, how you present it, and how much you should be charging. You’ll also learn:
- An understanding of pricing psychology
-
How to feel comfortable charging what you’re worth
-
Building an irresistible no-brainer offer (service or product)
-
How to create service products including packages, courses etc.
-
How to set up a physical location to maximize sales (even in service business or home office)
-
How to fidget with your business model of offerings and pricing to get to that $100K Profit mark.
Module 5:
$100K "MARKETING"
Understanding the best ways to get your audiences' attention for the lowest price both online AND offline
It seems that everything today is social media or digital marketing, and while that's part of it, there’s a whole world of offline and online marketing few ever explore.
The best form of “marketing” for your audience might be where you least expect it and cheaper and simpler than you ever thought imaginable. And that’s what I’ll show you in this module, including:
- How to market from your place of strength for little to no money
-
How many printed and online marketing materials you need and what they should look like
-
How to shift advertising strategy from starting out to scaling
-
BONUS: Social Media Magic (Understanding organic and PPC social media and how to maximize each platform)
-
BONUS: $100K Website (Build your $100K Website in just 5 steps yourself or hiring it out)
-
BONUS: SEO basic to advanced, the good, the bad and avoiding the cheating scammers who take your money for nothing
-
BONUS: Email marketing 101
-
BONUS: JV and affiliate partnerships, aka, cracking the code to selling to other people's email lists
Module 6:
$100K (NON-SALESY) SALES PITCH
How to have THAT conversation and sell, even if you’re not the salesy type
Technology has made running our businesses ten times easier. We can sell our services online, we can advertise to massive audiences, but there’s one thing you’ll always need no matter if you say it out loud, print in an ad or send it in an email: a compelling sales pitch. Preferably a non-salesy, non-sleazy one ;)
Relationships and human connection is what closes those big deals which is why what you say and how you say it is so crucial. In this module, you’ll learn:
- How to sell even if you aren't the salesy type and convert leads into dollars
- How to craft that verbal pitch for no-more awkward meetings or networking events
-
How to have a pitching conversation for networking, over the phone, and in meetings
-
How to move from conversation to closing the deal
-
Follow-up protocols that will double your conversion rate- without being salesy!
- How to convert your sales pitch into online funnels, emails and ads.
- BONUS: Trade Show/Conference Selling
-
BONUS: Email followup sales scripts
-
BONUS: Social media step-by-step plug and play prospecting and followup sales scripts
Module 7:
$100K MARKETING MACHINE
Simple and Reliable sales process you can use again and again…
When you’re prospecting, do you have a documented process on the simplest and shortest way to convert a lead into a client? YOU DO NOW.
This module is all about creating the path of least resistance to make sales close FLAWLESSLY and REPETITIVELY. You’re also going to learn:
- Setting up your marketing budget so that all dollars spent earn you 3x-10x
-
The 5-step process to turn leads into customers and the unique way to apply it in your business
-
How to layer multiple sales funnels to leverage lead magnets to sell
-
How to cultivate strategic word of mouth
-
How to get more value out of each of your clients
-
How to create a self sustaining sales cycle that keeps working for you even after you stop working on it
-
How to calculate if a marketing investment is worth making and what to change so it is
-
BONUS: Reusable ROI Calculator to asses all promotional strategies and set budgets
Module 8:
$100K MARKETING MAP
It’s time to take everything we learned and make it SUPER PRACTICAL in a simple 1-page marketing strategy you can reference daily to guide your marketing activity and keep you on track.
- What practical and actionable steps you personally will need to build Your custom marketing machine
-
Finalizing your personal business marketing plan & 3-stage action plan
-
BONUS: $10K Months Marketing Map
-
BONUS: The Ultimate Marketer Hiring Guide
-
BONUS: 1-Page Marketing Plan, your daily reference guide
Let’s break it down:
Here's A Breakdown Of The Entire 8-Week $100K Marketing Map Program
Everything You Need To Know To Take You From Marketing Novice To Marketing Genius and build your $100K Marketing Machine…
Module 1:
$100K MINDSET
You can't build a $100K profit business with a $25K salary mindset.
Your business will never be greater than you. In order to grow your business beyond it's current ceiling, our first step is to expand your mindset and what you believe to be practically possible.
This module is going to set you up with the foundations for success so that no amount of
revenue is out of reach, plus:
- How to set appropriate and realistic business goals
-
How to change what you believe possible for yourself in terms of income, permanently
-
What is practical manifestation and how does it work?
-
What is the $100K Profit mindset and what do you need to do each day to get there within 1-2 years in your business
-
Full program map and foundational clarity on what marketing is and isn’t
Module 2:
$100K BRANDING
Find the unique aspect of your business that outsells the competition
- How to develop your own unique branding assets at low to no cost
- Find your uniqueness that stands out from the competition
-
Create your brand messaging so you know what to say to strangers
-
Pull together multiple business ventures to create one business entity that has stronger potential
-
Find your brand archetype that will guide all communications
-
BONUS: AI Branding, how to leverage current AI tools to create unique and budget friendly branding, logo’s, color palates and more
Module 3:
$100K CUSTOMERS & CLIENTS
How to find the ideal clients and customers who WANT to pay you money
- Choosing the right target audience so that they choose you back
-
Creating client filters to keep the bad ones out and let the best ones in
-
How to best position yourself in the marketplace among your competition
-
The tricks to set yourself up as high-end, mid-range or low-end as you wish
$100K OFFERS
The right thing, in the right place, at the right price
Up until this point, you’ve developed a stronger brand and positioned yourself more strategically in your marketplace. Are your prices reflecting who you are now? They should!
This module will take you through a deeper understanding of what you sell, how you present it, and how much you should be charging. You’ll also learn:
- An understanding of pricing psychology
-
How to feel comfortable charging what you’re worth
-
Building an irresistible no-brainer offer (service or product)
-
How to create service products including packages, courses etc.
-
How to set up a physical location to maximize sales (even in service business or home office)
-
How to fidget with your business model of offerings and pricing to get to that $100K Profit mark.
Module 5:
$100K "MARKETING"
Understanding the best ways to get your audiences' attention for the lowest price both online AND offline
It seems that everything today is social media or digital marketing, and while that's part of it, there’s a whole world
of offline and online marketing few ever explore.
The best form of “marketing” for your audience might be where you least expect it and cheaper and simpler
than you ever thought imaginable. And that’s what I’ll show you in this module, including:
- How to market from your place of strength for little to no money
-
How many printed and online marketing materials you need and what they should look like
-
How to shift advertising strategy from starting out to scaling
-
BONUS: Social Media Magic (Understanding organic and PPC social media and how to maximize each platform)
-
BONUS: $100K Website (Build your $100K Website over a weekend, for free!)
-
BONUS: SEO basic to advanced, the good, the bad and avoiding the cheating scammers who take your money for nothing
-
BONUS: Email marketing 101
-
BONUS: JV and affiliate partnerships, aka, cracking the code to selling to other people's email lists
Module 6:
$100K (NON-SALESY) SALES PITCH
How to have THAT conversation and sell, even if you’re not the salesy type
Technology has made running our businesses ten times easier. We can sell our services online, we can advertise to massive audiences, but there’s one thing you’ll always need no matter if you say it out loud, print in an ad or send it in an email: a compelling sales pitch. Preferably a non-salesy, non-sleazy one ;)
Relationships and human connection is what closes those big deals which is why what you say and how you say it is so crucial. In this module, you’ll learn:
- How to sell even if you aren't the salesy type and convert leads into dollars
- How to craft that verbal pitch for no-more awkward meetings or networking events
-
How to have a pitching conversation for networking, over the phone, and in meetings
-
How to move from conversation to closing the deal
-
Follow-up protocols that will double your conversion rate- without being salesy!
-
How to convert your sales pitch into online funnels, emails and ads.
-
BONUS: Trade Show/Conference Selling
-
BONUS: Email followup sales scripts
-
BONUS: Social media step-by-step plug and play prospecting and followup sales scripts
Module 7:
$100K MARKETING MACHINE
The Simple and Reliable 5-Step sales process you can use again and again…
When you’re prospecting, do you have a documented process on the simplest and shortest way to
convert a lead into a client? YOU DO NOW. This module is all about creating the path of least
resistance to make sales close FLAWLESSLY and REPETITIVELY.
You’re also going to learn:
- Setting up your marketing budget
-
The 5-step process to turn leads into customers and the unique way to apply it in your business
-
How to layer multiple sales funnels to leverage lead magnets to sell
-
How to cultivate strategic word of mouth
- How to create a self sustaining sales cycle that keeps working for you even after you stop working on it
- How to calculate if a marketing investment is worth making and what to change so it is
-
BONUS: Reusable ROI Calculator to asses all promotional strategies and set budgets
Module 8:
$100K MARKETING MAP
It’s time to take everything we learned and make it SUPER PRACTICAL in a simple 1-page
marketing strategy you can reference daily to guide your marketing activity and keep you on track.
No business plan is complete without an ACTION PLAN and the 3-stage implementation plan you
create here will guide you through putting all you learnt into the real world.
You’re also going to learn:
- What practical and actionable steps you personally will need to build Your custom marketing machine
-
Finalizing your personal business marketing plan & 3-stage action plan
-
BONUS: $10K Months Marketing Map
-
BONUS: The Ultimate Marketer Hiring Guide
-
BONUS: 1-Page Marketing Plan, your daily reference guide
FAQS
Why is the $100K Marketing Map Program different than other marketing & business programs?
Building a Marketing Map for your business is a custom process, there are no cookie-cutter tactical solutions - we create custom strategy plans that stand the test of time for you to follow to reach your unique business success, and hold your hand to make sure it's done right!
I don’t have a business yet, is the $100K Marketing Map Program still for me?
Yes, the $100K Marketing Map Program is designed to take you all the way from 0 to your first $100K in your new business. If you're finally ready to start that new business, this is the shortcut to success that will get you there. Though we do recommend adding on Business Idea Bootcamp if you're still at the idea stage :)
Who is the Marketing Map Program best for?
This is for small business owners and business builders who aren’t necessarily natural marketers, who want an affordable, easy and comfortable way to market their business with guidance to build their business right for maximum impact with the most efficient investment.
I'm really busy, how much time will this take?
The $100K Marketing Map Program is designed for people who are already busy with a business, (or job) and a life! You will only need to dedicate a total of 2-3 hours per week for the 8-weeks of the program to gain maximum benefit from the process.
What if I’m not sure if the Marketing Map Program is right for me?
The Marketing Map program is by application only. When you apply, we will review your application to see if you're a fit and only accept you if we think you are a match. If you still have questions, we can get you on a call with Estie or another member of our team to clarify if this is the best next step for you and your business.
What is the price of the Marketing Map Program?
The $100K Marketing Map Program is priced affordably for business owners at every stage of development. Costs start at $497 in 6-installments, or a single pay discount of $2,495 for the full 8-week program. We also have international scholarships available for a currency match for those in need.
I've been burnt before, are there any guarantees?
We offer a double guarantee. You have a 30-day trapdoor guarantee for a full refund if you participate in the program and it doesn't meet your needs, as well as a full year money back guarantee that in a year after graduating, if you follow your plan, you will either earn back your investment or we'll hand it back to you- making the only possibility here your success!
How much more money do I need to budget for marketing beyond what I pay for the program?
In the $100K Marketing Map Program we focus on Organic Marketing Strategy- how to do low cost and no cost marketing (with or without social media) and reliably earn money from it. While your brand development and marketing spend will vary based on your business goals, you will always have the option to bootleg it or DIY starting at a few hundred dollars.
Not Ready for the Full Marketing Magic Yet? Start here instead…
Additional Courses and Programs Available
Below are the self paced mini courses and workshops you can purchase a-la-carte to start small and learn and grow at your own pace.
3-DAY MARKETING SUCCESS CHALLENGE
The step-by-step process you need to go through before you do your logo, website, or other marketing in order to guarantee success.
Learn to make marketing work for you! Create your unique irresistible messaging and personalized outline marketing plan to map your custom, reliable sales funnel - all in just 3 hours!
THE LINKEDIN 15
15-Minutes a day for 15-Days to learn to leverage LinkedIn for a steady stream of clients and customers.
FAQS
Why is the $100K Marketing Map Program different than other marketing & business programs?
Building a Marketing Map for your business is a custom process, there are no cookie-cutter tactical solutions - we create custom strategy plans that stand the test of time for you to follow to reach your unique business success, and hold your hand to make sure it's done right!
I don’t have a business yet, is the $100K Marketing Map Program still for me?
Yes, the $100K Marketing Map Program is designed to take you all the way from 0 to your first $100K in your new business. If you're finally ready to start that new business, this is the shortcut to success that will get you there. Though we do recommend adding on Business Idea Bootcamp if you're still at the idea stage :)
Who is the Marketing Map Program best for?
This is for small business owners and business builders who aren’t necessarily natural marketers, who want an affordable, easy and comfortable way to market their business with guidance to build their business right for maximum impact with the most efficient investment.
I'm really busy, how much time will this take?
The $100K Marketing Map Program is designed for people who are already busy with a business, (or job) and a life! You will only need to dedicate a total of 2-3 hours per week for the 8-weeks of the program to gain maximum benefit from the process.
What if I’m not sure if the Marketing Map Program is right for me?
The Marketing Map program is by application only. When you apply, we will review your application to see if you're a fit and only accept you if we think you are a match. If you still have questions, we can get you on a call with Estie or another member of our team to clarify if this is the best next step for you and your business.
What is the price of the Marketing Map Program?
The $100K Marketing Map Program is priced affordably for business owners at every stage of development. Costs start at $497 in 6-installments, or a single pay discount of $2,495 for the full 8-week program. We also have international scholarships available for a currency match for those in need.
How much more money do I need to budget for marketing beyond what I pay for the program?
In the $100K Marketing Map Program we focus on Organic Marketing Strategy- how to do low cost and no cost marketing (with or without social media) and reliably earn money from it. While your brand development and marketing spend will vary based on your business goals, you will always have the option to bootleg it or DIY starting at a few hundred dollars.
I've been burnt before, are there any guarantees?
We offer a double guarantee. You have a 30-day trapdoor guarantee for a full refund if you participate in the program and it doesn't meet your needs, as well as a full year money back guarantee that in a year after graduating, if you follow your plan, you will either earn back your investment or we'll hand it back to you- making the only possibility here your success!
Not Ready for a Full Marketing Map Yet? Start here instead…
Additional Courses and Programs Available
Below are the self paced mini courses and workshops you can purchase a-la-carte to start small and learn and grow at your own pace.
3-DAY MARKETING SUCCESS CHALLENGE
The step-by-step process you need to go throughbefore you do your logo, website, or other marketing
in order to guarantee success.
Learn to make marketing work for you! Create your unique irresistible messaging and personalized outline marketing plan to map your custom, reliable sales funnel - all in just 3 hours!
THE $100K MARKETING MACHINE CRASH COURSE
Build a Marketing Machine that can earn you $100K per year, per month or even in just 1 day!
THE LINKEDIN 15
15-Minutes a day for 15-Days to learn to leverage LinkedIn for a steady stream of clients and customers.
NAVIGATION
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925 N La Brea Ave Suite 400 Los Angeles, CA 90038
925 N La Brea Ave Suite 400 Los Angeles, CA 90038